No, this is not a wish list item, it is a reality and it's called AllerGuard. Some months ago, Shai Hershkovich (the founder) approached me about the product. Being the mother of a food allergic child who has multiple food allergies, we have been dragging our feet on trying some restaurant experiences. This could be life-changing for us and for millions of other people. I am always hopeful and this product has just added to that. I'm sure you are all curious as well so let me share some information to give you an idea what AllerGuard is all about.
Most recently, Shai was interviewed on a leading television channel in Israel.
Tell me about yourself: My name is Shai Hershkovich, an entrepreneur from Israel and the founder of a start up company called AllerGuard. Our company was created in order to bring allergic people an efficient and reliable way to know if there is a risk for them on the table while dining out in restaurants, at work or school. AllerGuard is a new way to really know if even a crumble of the food that puts you in danger has found its way to your plate.
Will your product be able to detect multiple allergens simultaneously? Yes, the user will purchase a set of SenseCard consumables that are specific to the food he or she are allergic to. The cost will be less than one dollar for a whole day of use. If they are allergic to multiple allergens, they will insert every card into the sensor using the relevant cards. All will be scanned in parallel so the user will not have to wait too long to get the result. In the next product generation, there will be multiple allergen layers on the same card so that the user will be able to buy one card but will be able to get an alert on the presence of all of the allergens he or she is allergic too.
What is your business strategy and who are your partners? We believe that in order to be successful, we need to create value and to bring the right partners on board. The reason we chose eHealth Ventures (EHV) is because of their significant value to the growth of our company and the commercialization of the product that we are developing. eHealth Ventures is a consortium of leading health care providers including the Cleveland Clinic Innovations, Maccabi Healthcare Services (leading HMO in Israel), Amgen, Medison Pharma and others. (EHV) is being led by Mr. Stephen Shapiro (US office), Mr. Talor Sax and Mr. Ophir Shahaf (Israel Office). Choosing partners like these gentlemen are the key for targeting the right markets, advanced product development and defining the right commercialization and marketing strategies.